If you are an Art Director within a department store such as ASOS or Selfridges, you may be given a brief and mood board from a client such as Michael Kors or Topshop on how they would like you to portray their brand and product on your platform. The only key difference will be the vision they must align with. The core of the role does not change much from the work environment in different sectors of the fashion industry. Working across a range of creative projects for multiple platforms from digital to print or even film, they are involved in the concept and execution of the visual strategy no matter if they work at Vogue or Balmain.
![fashion art fashion art](http://2.bp.blogspot.com/_96KQ_PK_gRM/S7CXr3O01BI/AAAAAAAABi8/FMHsRGB2f6A/s1600/IMG_3892_edited-1.jpg)
It is the directors’ responsibility to ensure all image-making aligns with their company and their vision. From creating mood boards and planning the shoot to afterwards working with the photo editors and graphic designers. However, their input is needed along the whole creative process. When on set they direct everyone from the stylist team to photographers. What does an Art Director do? They work alongside a team of other creatives to execute the creative vision of a brand.
#Fashion art how to
As the ever going shift to digital has altered the role of imagery making, the director is someone who understands how to utilise imagery across multi-media platforms to share a message. The visual representation of the brand is placed in their hands. They are the individual that plans, oversees and directs all shoots within the company. As an industry that relies on powerful imagery to tell a story and form an emotional connection, the role of an Art Director is very important.
![fashion art fashion art](https://images-wixmp-ed30a86b8c4ca887773594c2.wixmp.com/intermediary/f/85eb85cc-bfdc-437a-9a64-4a54a29fc9bd/d816ppo-39086388-4794-4d84-ad58-135deca35773.jpg)
They need to be an expert in all areas from photography to graphic design to be able direct others. However, no matter where you work, it is the Art Directors’ responsibility to understand and immerse themselves in the brand, to produce fantastic imagery aligned with what the brand stands for.
#Fashion art full
They work full time or most of them are actually freelancers. This visionary role can be seen in many different aspects of fashion, from working for a fashion house or department store to working at a fashion magazine. An Art Director in fashion is a creative individual who is in control of all imagery and visual aspects of a campaign, product shots and more.